SEO-friendly responsive design Langley

SEO-friendly responsive design Langley

Design science

Here, the trick is to combine AI's efficiency with human intuition. Learn more about SEO-friendly responsive design Langley here For starters, you're looking at responsive designs that ensure your website looks great and functions flawlessly on any device.

SEO-friendly responsive design Langley - Design language

  1. Tableless web design
  2. Website builder
  3. Design closure
  4. Web template system
  5. Design
  6. interactive design
  7. Interactive design
  8. Design thinking
  9. Design history
  10. tableless web design
  11. Web Standards Project
  12. Design management
  13. Graphic design occupations
  14. Outline of web design and web development
  15. Engineering design process
  16. Design specification
  17. Responsive web design
  18. Design brief
  19. Design life
That's where this SEO-friendly responsive design Langley-based agency steps in, transforming your digital footprint through innovative web design and targeted marketing strategies. Web engineering It's crucial because a fast, responsive website keeps visitors engaged and significantly reduces bounce rates.
From the initial consultation to ongoing support and optimization, they're there to offer guidance, insights, and updates that align with your business goals.

SEO-friendly responsive design Langley - Design leadership

  • Design management
  • Graphic design occupations
  • Outline of web design and web development
  • Engineering design process
  • Design specification
  • Responsive web design
  • Design brief
  • Design life
  • Design computing
  • Design pattern
  • .design
  • web development
  • Work design
  • Intelligent design
  • Web design
  • Design paradigm
  • Style sheet (web development)
Use analytics to track which platforms and types of posts drive the most traffic, and adjust your strategy accordingly. Moreover, AI-driven design tools can predict trends, keeping your website not just current but forward-thinking. Learn more about Trusted Langley Web Design Experts here.
It's fascinating to note that 75% of users make judgments about a company's credibility based on its website design. Engaging your audience effectively is another challenge. World Design Organization They use AI to analyze current design trends and user engagement metrics, tailoring your site's design to appeal to your target audience.
They've cracked the code on how to leverage search engine algorithms to your advantage, making sure your site ranks highly on search engine results pages (SERPs). This journey starts with a deep dive into understanding your unique market position, target audience, and business goals. Understanding your website's usability is key to unlocking the full potential of your online presence.

And with a focus on maximizing online visibility and building brand consistency, they're crafting long-term digital strategies that promise to keep your website ahead of the curve. Our goal is to make your business thrive online, turning visitors into loyal customers. By leveraging the latest SEO techniques and social media trends, they ensure that your brand stands out and captures the attention it deserves. You'll find that social media integration goes beyond just linking your Facebook or Instagram profiles.

SEO-friendly responsive design Langley - Design choice

  1. Design science
  2. Design methods
  3. Design leadership
  4. Design around
  5. Design research
  6. Architectural design competition
  7. Design choice
  8. Web Design
  9. World Design Organization
  10. web engineering
  11. Web engineering
  12. web accessibility
  13. Web development
  14. Design engineer
  15. Outline of design
  16. Design–build
  17. Design language


With a keen focus on advanced functionality and user experience, these services promise to elevate your online visibility. Whether it's the fast pace of technological change, rising competition, or the evolving expectations of your audience, you're in a constant race to adapt and excel. This not only increases your brand's visibility but also builds trust and loyalty among local customers.

From offering customized design solutions that resonate with your brand identity to enhancing user experience, boosting website traffic, and leveraging advanced SEO strategies, Small World Marketing is setting a new standard. Small World Marketing tailors its web design solutions to fit your unique business needs, ensuring your website stands out in a crowded digital space. If it's not user-friendly, fast-loading, and mobile-responsive, you're likely losing leads.

By focusing on these smaller, more engaged groups, you're able to create a ripple effect, where word of your brand spreads from one person to another, gaining momentum and credibility along the way. You're not getting a one-size-fits-all solution with us. After maximizing your online visibility, it's essential to focus on building brand consistency across all digital platforms.

Design education

Full-stack web development Langley

Early European settlement in the area was known as "Innes Corners" (after homesteader Adam Innes); in 1911, the area became known as "Langley Prairie", part of the Township of Langley a.k.a. Langley Township since 1873. Twentieth-century improvements in transportation access, including the construction of the British Columbia Electric Railway in 1910, Fraser Highway in the 1920s, and Pattullo Bridge in 1937, profoundly impacted the area, transforming it from rural into the main urban and commercial core of the Township. In turn, this birthed the need for upgraded and new amenities, especially with respect to health, infrastructure, safety and sanitation.

Citations and other links

SEO-friendly responsive design Langley website analytics and design

Imagine knowing exactly which sections of your site are drawing the most attention and which ones are causing users to bounce. Outline of design This approach isn't just about making things look good; it's about creating a path that feels intuitive, almost as if the website is thinking ahead for you. Moving beyond mere visual appeal, AI significantly reshapes how you interact with and benefit from websites.

SEO-friendly responsive design Langley - Design around

  • website builder
  • Design Research Society
  • Dave Shea (web designer)
  • Computer-aided design
  • Tableless web design
  • Website builder
  • Design closure
  • Web template system
  • Design
  • interactive design
  • Interactive design
  • Design thinking
  • Design history
  • tableless web design
  • Web Standards Project
  • Design management
  • Graphic design occupations
  • Outline of web design and web development
  • Engineering design process
  • Design specification
Compress your images, leverage browser caching, and minimize the use of heavy scripts to keep your site speedy.

Moreover, this approach significantly reduces the margin for error. Accessibility is another key aspect. You need to understand the unique preferences, behaviors, and needs of your local clientele to tailor your offerings effectively. Architectural design competition

By ensuring that content is both engaging and informative, they cater to the needs of the visitor while satisfying search engine algorithms. They also prioritize mobile responsiveness. Choosing Small World Marketing means you're not just getting a web design service; you're partnering with a company that has a proven track record of driving growth and success for SEO-friendly responsive design Langley businesses.

Moreover, Small World Marketing helps you track the effectiveness of your social media integration with analytics. Take 'Bean There' café, for instance. Web development This multi-channel approach ensures that your digital presence isn't just visible but vibrant, engaging, and continuously growing. Design language

SEO-friendly responsive design Langley website analytics and design
Mobile site developers SEO-friendly responsive design Langley

Mobile site developers SEO-friendly responsive design Langley

Small World Marketing's launch of custom web design packages for SEO-friendly responsive design Langley businesses is akin to tailoring the perfect outfit for this storefront, ensuring it not only fits the local market's unique silhouette but also stands out in a bustling online crowd. Staying current with trends is crucial.

SEO-friendly responsive design Langley - Web engineering

  1. Design for All
  2. Content designer
  3. High-level design
  4. website builder
  5. Design research
  6. Architectural design competition
  7. Design choice
  8. Web Design
  9. World Design Organization
  10. web engineering
  11. Web engineering
  12. web accessibility
  13. Web development
  14. Design engineer
  15. Outline of design
  16. Design–build
  17. Design language
You'll find that they don't just stick to conventional methods. By staying in sync, you're not just another client; you're a valued partner. To maximize your website's online visibility, it's crucial to implement advanced SEO strategies and engage with social media platforms effectively.

As your website evolves, integrating emerging technologies becomes essential in maintaining its edge in a rapidly changing digital landscape. It's a dynamic field where search engines like Google continually update their algorithms to provide users with the most relevant search results. SEO isn't just about keywords and backlinks; it's about creating content that resonates, which is where design plays a pivotal role. A surge in both online and foot traffic.

Building on their expertise in SEO, Small World Marketing also integrates your site with social media to amplify your online presence even further. You'll find that their web design services don't just focus on the visual appeal but also on how intuitively your audience can move through your site. With features like responsive design, fast loading times, and intuitive navigation, your website becomes an asset that works round the clock to attract and retain customers. You're weaving your brand into the fabric of these communities, which means your efforts need to be genuine and value-driven.

In essence, the future of web design is bright, innovative, and inclusive, powered by AI but grounded in the human experience. You're not just enhancing user experience; you're expanding your audience and making your site welcoming to all. Small World Marketing crafts websites that adapt seamlessly, ensuring your audience enjoys a consistent experience, no matter how they access your site. Explore how incorporating success stories and testimonials into your strategy can significantly enhance your small world marketing efforts.



SEO-friendly responsive design Langley - Design–build

  1. Design pattern
  2. .design
  3. web development
  4. Work design
  5. Intelligent design
  6. Web design
  7. Design paradigm
  8. Style sheet (web development)
  9. Design for All
  10. Content designer
  11. High-level design
  12. website builder
  13. Web development
  14. Design engineer
  15. Outline of design

SEO-optimized web design SEO-friendly responsive design Langley

Use alt texts for images, ensure your site is navigable through keyboard commands, and choose colors that are easy on the eyes. With our custom web design packages, we're ready to elevate your online presence, just like we did for 'Bean There' café and 'Green Thumb Nurseries.'

SEO-friendly responsive design Langley - Design education

  1. Content designer
  2. High-level design
  3. website builder
  4. Web Design
  5. World Design Organization
  6. web engineering
  7. Web engineering
  8. web accessibility
  9. Web development
  10. Design engineer
  11. Outline of design
  12. Design–build
  13. Design language
  14. Design education
  15. Philosophy of design
  16. web developer
  17. Design Research Society
  18. Dave Shea (web designer)
  19. Computer-aided design
Let's create a website that captures the essence of your business and connects you with your customers. What does this mean for you? It's designed to grow with you, ensuring that your site's performance doesn't dip even as demands on it increase.

A well-structured website with clear, easy-to-find information supports user engagement and helps search engines understand your content hierarchy, boosting your SEO performance. To craft the ultimate user journey, it's essential to understand your specific needs and preferences. Small World Marketing understands this vital component and seamlessly incorporates social media platforms into your web design.

Now's your chance to dive in and leverage these innovations for your business. They understand that to draw more visitors to your SEO-friendly responsive design Langley business's website, you've got to appear where your potential customers are looking. This means you're not just getting a static website; you're getting a smart, evolving platform that grows with your audience.

It's not just about looking good on a small screen; it's about providing a seamless experience regardless of device. You get a flawless, professional web presence that's both aesthetically pleasing and functionally superior. By creating valuable and informative content, you're not just informing your audience but also attracting them to your site.

Design–build
SEO-optimized web design SEO-friendly responsive design Langley
Local SEO-friendly responsive design Langley web design company
Local SEO-friendly responsive design Langley web design company

At the heart of small world marketing, SEO and design merge to create a seamless user experience that boosts visibility and engagement. When potential customers see real-life examples of your success, they're more likely to trust and engage with your brand. But what sets Small World Marketing apart in the bustling market of SEO-friendly responsive design Langley, and how can their innovative approach give you the competitive edge you need? This involves intuitive navigation, fast-loading pages, and clear calls-to-action.

By marrying SEO with a distinctive design, you're setting the stage for a compelling online presence that captivates and converts. It's not just about making sites look good anymore.

SEO-friendly responsive design Langley - Design language

  • Design education
  • Philosophy of design
  • web developer
  • Design Research Society
  • Dave Shea (web designer)
  • Computer-aided design
  • Tableless web design
  • Website builder
  • Design closure
  • Web template system
  • Design
  • interactive design
  • Interactive design
  • Design thinking
  • Design history
  • tableless web design
  • Web Standards Project
As we've seen AI revolutionize user experience, the next step forward is its impact on the aesthetics of web design, making sites not only smarter but visually more appealing to you.

They'll set up a consultation call to dive deeper into your vision, understand your brand's essence, and outline how we can turn your digital dreams into reality. Small World Marketing knows this well.

SEO-friendly responsive design Langley - Design methods

  • web accessibility
  • Web development
  • Design engineer
  • Outline of design
  • Design–build
  • Design language
  • Design education
  • Philosophy of design
  • web developer
  • Design Research Society
  • Dave Shea (web designer)
  • Computer-aided design
  • Tableless web design
  • Website builder
  • Design closure
  • Web template system
They focus on making your business not just seen, but also felt and remembered.

Instead, AI systems analyze vast amounts of data to understand user behavior and preferences, ensuring your website not only looks good but also performs exceptionally well. By choosing Small World Marketing, you're not just getting a website; you're getting a dynamic web solution crafted to grow your SEO-friendly responsive design Langley business. Keywords are another critical aspect Small World Marketing taps into.

SEO-friendly responsive design Langley - web developer

  1. Design management
  2. Graphic design occupations
  3. Outline of web design and web development
  4. Engineering design process
  5. Design specification
  6. Responsive web design
  7. Design brief
  8. Design life
  9. Design computing
  10. Design pattern
  11. .design
  12. web development
  13. Work design
  14. Intelligent design
  15. Web design
  16. Design paradigm
  17. Style sheet (web development)
  18. Design for All
  19. Content designer
  20. High-level design


Small business website developers SEO-friendly responsive design Langley

The result? Design engineer Then there's The Green Thumb, a family-owned nursery that struggled to reach a younger demographic. Discover how Small World Marketing's approach to AI-driven web design can transform your online presence and position your brand for lasting success. You're looking at a future where minimalism blends with bold typography and immersive, full-page visuals. Next up, focus on creating quality content that answers your audience's questions and solves their problems. Explore SEO-friendly responsive design Langley here
You're not just keeping up; you're staying ahead, making your site more interactive, accessible, and efficient. The difference is staggering – businesses that were once hidden gems are now local hotspots, all thanks to a savvy online strategy. Another success story features a startup tech company struggling to distinguish itself in a saturated market. This tells you if your SEO efforts are effective.
You're investing in a platform that's built with the future in mind. Read more about SEO-friendly responsive design Langley here You mightn't initially see how intertwined they are, but dive a bit deeper, and it's clear they're two sides of the same coin. You're not just getting a website; you're getting a continuously evolving digital asset. It's about using data to inform design decisions, optimizing visuals for better engagement, and ensuring that every aspect of the site contributes to a cohesive and captivating user experience.
This way, users won't struggle to find what they're looking for, which can significantly reduce bounce rates. You won't find yourself stuck in endless loops of clarification.

SEO-friendly responsive design Langley - web developer

  1. Design education
  2. Philosophy of design
  3. web developer
  4. Design Research Society
  5. Dave Shea (web designer)
  6. Computer-aided design
  7. Tableless web design
  8. Website builder
  9. Design closure
  10. Web template system
  11. Design
  12. interactive design
  13. Interactive design
  14. Design thinking
  15. Design history
  16. tableless web design
  17. Web Standards Project
  18. Design management
  19. Graphic design occupations
By staying informed, you can anticipate shifts that might affect your site. You'll find that their portfolio showcases a diverse range of success stories, from local retail shops experiencing a surge in online sales to service providers expanding their customer base significantly.

Small business website developers SEO-friendly responsive design Langley

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[3] news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.[4]

History

[edit]

Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines, which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider/crawler crawls a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7]

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Flawed data in meta tags, such as those that were inaccurate or incomplete, created the potential for pages to be mischaracterized in irrelevant searches.[8][dubiousdiscuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[9] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.[10]

By heavily relying on factors such as keyword density, which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[11] Since the success and popularity of a search engine are determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[12] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[13] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[14]

Some search engines have also reached out to the SEO industry and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.[15][16] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[17] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.

In 2015, it was reported that Google was developing and promoting mobile search as a key feature within future products. In response, many brands began to take a different approach to their Internet marketing strategies.[18]

Relationship with Google

[edit]

In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[19] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.

Page and Brin founded Google in 1998.[20] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[21] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link-building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focus on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[22]

By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation.[23] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization and have shared their personal opinions.[24] Patents related to search engines can provide information to better understand search engines.[25] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[26]

In 2007, Google announced a campaign against paid links that transfer PageRank.[27] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat any no follow links, in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[28] As a result of this change, the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated JavaScript and thus permit PageRank sculpting. Additionally, several solutions have been suggested that include the usage of iframes, Flash, and JavaScript.[29]

In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[30] On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts, and other content much sooner after publishing than before, Google Caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..."[31] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs, the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[32]

In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However, Google implemented a new system that punishes sites whose content is not unique.[33] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[34] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[35] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognized term of "conversational search", where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words.[36] With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.

In October 2019, Google announced they would start applying BERT models for English language search queries in the US. Bidirectional Encoder Representations from Transformers (BERT) was another attempt by Google to improve their natural language processing, but this time in order to better understand the search queries of their users.[37] In terms of search engine optimization, BERT intended to connect users more easily to relevant content and increase the quality of traffic coming to websites that are ranking in the Search Engine Results Page.

Methods

[edit]

Getting indexed

[edit]
A simple illustration of the Pagerank algorithm. Percentage shows the perceived importance.

The leading search engines, such as Google, Bing, and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine-indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[38] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[39] in addition to their URL submission console.[40] Yahoo! formerly operated a paid submission service that guaranteed to crawl for a cost per click;[41] however, this practice was discontinued in 2009.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by search engines. The distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[42]

Mobile devices are used for the majority of Google searches.[43] In November 2016, Google announced a major change to the way they are crawling websites and started to make their index mobile-first, which means the mobile version of a given website becomes the starting point for what Google includes in their index.[44] In May 2019, Google updated the rendering engine of their crawler to be the latest version of Chromium (74 at the time of the announcement). Google indicated that they would regularly update the Chromium rendering engine to the latest version.[45] In December 2019, Google began updating the User-Agent string of their crawler to reflect the latest Chrome version used by their rendering service. The delay was to allow webmasters time to update their code that responded to particular bot User-Agent strings. Google ran evaluations and felt confident the impact would be minor.[46]

Preventing crawling

[edit]

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots (usually <meta name="robots" content="noindex"> ). When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish to crawl. Pages typically prevented from being crawled include login-specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[47] In 2020, Google sunsetted the standard (and open-sourced their code) and now treats it as a hint not a directive. To adequately ensure that pages are not indexed, a page-level robot's meta tag should be included.[48]

Increasing prominence

[edit]

A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility. Page design makes users trust a site and want to stay once they find it. When people bounce off a site, it counts against the site and affects its credibility.[49] Writing content that includes frequently searched keyword phrases so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's metadata, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple URLs, using the canonical link element[50] or via 301 redirects can help make sure links to different versions of the URL all count towards the page's link popularity score. These are known as incoming links, which point to the URL and can count towards the page link's popularity score, impacting the credibility of a website.[49]

White hat versus black hat techniques

[edit]
Common white-hat methods of search engine optimization

SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat"). Search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods and the practitioners who employ them as either white hat SEO or black hat SEO.[51] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[52]

An SEO technique is considered a white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[15][16][53] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[54] although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines or involve deception. One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off-screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between the black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.

Search engines may penalize sites they discover using black or grey hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for the use of deceptive practices.[55] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's search engine results page.[56]

As marketing strategy

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SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay-per-click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM) is the practice of designing, running, and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. SEM focuses on prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search.[57] A successful Internet marketing campaign may also depend upon building high-quality web pages to engage and persuade internet users, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.[58][59] In November 2015, Google released a full 160-page version of its Search Quality Rating Guidelines to the public,[60] which revealed a shift in their focus towards "usefulness" and mobile local search. In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by StatCounter in October 2016, where they analyzed 2.5 million websites and found that 51.3% of the pages were loaded by a mobile device.[61] Google has been one of the companies that are utilizing the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and determine how user-friendly their websites are. The closer the keywords are together their ranking will improve based on key terms.[49]

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantee and uncertainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[62] Search engines can change their algorithms, impacting a website's search engine ranking, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[63] It is considered a wise business practice for website operators to liberate themselves from dependence on search engine traffic.[64] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.

International markets

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Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[65] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[66] As of 2006, Google had an 85–90% market share in Germany.[67] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[67] As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise.[68] That market share is achieved in a number of countries.

As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia, and the Czech Republic, where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[67]

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On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[69][70]

In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. KinderStart's website was removed from Google's index prior to the lawsuit, and the amount of traffic to the site dropped by 70%. On March 16, 2007, the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.[71][72]

See also

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References

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Frequently Asked Questions

You're wondering about the cost of Small World Marketing's services. They provide various pricing models and flexible payment options tailored for small businesses, ensuring affordability without compromising on the quality of their web design and digital marketing.

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Small World Marketing picks businesses based on their unique needs and market potential in Langley. They don't limit themselves to specific industries or sizes, focusing instead on who they can help succeed the most.